The Playcaller’s Guide — Build a Winning Offensive Structure

The newest book from Coach Kenny Simpson, The Playcaller’s Guide, is a practical coaching resource focused on one thing: helping football coaches build a clear, effective offensive structure and become better playcallers.

This book breaks down what it truly takes to be great as an offensive playcaller, chapter by chapter. Each section examines a critical part of offensive play calling — not with “coach speak,” but with clear, usable explanations that coaches can immediately apply to their own system.

Coach Simpson’s goal with this book was simple:
👉 Make it practical. Make it clear. Make it useful.

Too often, books on offensive football talk around the topic. This book speaks directly to the decisions, structure, and thought process that go into calling plays on Friday night.

What This Book Covers

Inside The Playcaller’s Guide, you’ll find:

• Offensive playcalling philosophy explained in clear terms

• How to build an offensive structure, not just a call sheet

• Ways to think through situations, answers, and adjustments

• How great playcallers prepare during the week

• Examples of real offensive decisions made in games

• Diagrams and illustrations taken directly from Coach Simpson’s experience as an offensive playcaller

This is not a playbook tied to one offense. The principles in this book can be applied to any offensive system — spread, Wing-T, Gun-T, Air Raid, power run teams, or hybrid offenses.

Take what fits your system. Leave what doesn’t.
The goal is to help you think the game better, not run someone else’s offense.

Why Offensive Playcalling Matters

Outside of the head coach, no position impacts the outcome of a football game more than the offensive playcaller.

Football rules favor the offense — and a well-designed offensive structure gives teams a massive advantage. While talent will always matter, a great playcaller can:

• Put players in better situations

• Stay ahead of defensive adjustments

• Create answers before problems arise

• Steal yards, first downs, and possessions

The best offensive coaches don’t just call plays — they prepare answers. They spend countless hours refining structure, studying situations, and thinking through scenarios before they ever step on the field.

This book is built to help you do exactly that.

Who This Book Is For

• Head coaches

• Offensive coordinators

• Playcallers at the youth, middle school, or high school level

• Coaches who want to improve their football IQ and decision-making

• Coaches looking for practical offensive coaching education

No matter what level you coach or what offense you run, The Playcaller’s Guide is designed to help you be more prepared, more confident, and more effective on game day.