Fundraising is not something coaches enjoy…
But it should be a priority for programs that want to develop a top-tier program. During my time as a head coach in a low-income, rural school, I was able to raise over $1.5 million over 8 seasons.
The strategies in this book will help with year-in-year-out fundraisers, but also those “that will never happen” fundraisers. We went from this
To this
And you can too. Here is the book for those interested.
Athletic Fundraising
How a Small School Raised Over $1.5 Million is the newest book from Coach Kenny Simpson, detailing exactly how a small school in Arkansas successfully raised over $1.5 million for its athletic programs.
This is not theory.
This is real-world fundraising strategy, backed by actual results.
The book is written specifically for:
Football coaches
Head coaches
Athletic directors
Booster clubs
Small and mid-size school programs
If you’ve ever wondered how schools actually raise the money they need, this book gives you proof and a plan.
What This Fundraising Book Covers
This book breaks fundraising down into clear, actionable systems that coaches and administrators can realistically implement — even at small schools with limited resources.
💰 Large-Scale Fundraising Campaigns
How major fundraising campaigns are planned
How to structure long-term giving
Communicating vision to donors
Building trust and buy-in
💡 Fundraising Tips & Proven Strategies
Practical fundraising best practices
Common mistakes to avoid
How to engage parents, alumni, and community members
Creating momentum and consistency
🏈 Smaller Fundraising Ideas That Add Up
Simple fundraisers that are easy to run
Ideas that don’t burn out families or staff
How to stack smaller fundraisers over time
📊 Real-Life Proof & Case Studies
Actual examples of money raised
What worked — and what didn’t
How a small school overcame common fundraising challenges
Proof that you don’t need a massive school or donor base to succeed
Why This Fundraising Guide Matters
Most fundraising books tell you what should work.
This book shows you what actually worked.
✔️ Written by a coach who lived it
✔️ Built for small schools and realistic budgets
✔️ Focused on execution, not hype
✔️ Designed to be used immediately
With 105 pages of functional, usable material, this book gives you steps, structure, and confidence to raise the money your program needs.
Who This Book Is For
Head football coaches
Athletic directors
Program builders
Booster club leaders
Small school coaches
Any coach responsible for fundraising
If fundraising feels overwhelming or unclear, this book helps you see the path forward.
What You’ll Gain
✔️ A clear fundraising framework
✔️ Ideas for both large and small campaigns
✔️ Confidence that your program can raise the money
✔️ A blueprint proven at the small-school level
Facilities, equipment, travel, and experiences all require funding — and this book shows how to make it happen.