Learn From My Mistakes — Newest Book
Being a coach is an honor and a privilege, but it’s not easy!
Especially for those that want to do it the right way.
Mistakes will be made and challenges faced almost every day on the job.
Learn from my mistakes and get the book PLUS get access to a complimentary Zoom session if you’re one of the first 200 to purchase. We’ll have the chance to talk about not just what I’ve done, but what you’re going through as well.
10 Lessons Learned — Coaching Leadership, Growth & Life Lessons for Football Coaches
Being a football coach is both an honor and a privilege — but it is never easy, especially for coaches who want to do things the right way.
Every coach will face:
Daily challenges
Hard decisions
Mistakes and setbacks
Pressure from all sides
10 Lessons Learned is a coaching leadership book designed to help coaches navigate the realities of coaching, grow personally and professionally, and continue making a positive impact on the athletes they lead.
This book focuses less on schemes and playbooks and more on what truly matters in coaching — leadership, preparation, perspective, and people.
What This Coaching Book Covers
This book walks coaches through ten foundational lessons that apply at any level of coaching, whether youth, middle school, or high school.
📘 The 10 Lessons
Lesson 1: Life Lessons
How coaching shapes lives beyond the field.
Lesson 2: See Others’ Perspective
Understanding players, parents, staff, and administrators.
Lesson 3: Learn to Plan
Why preparation and organization matter in coaching and life.
Lesson 4: Knowledge Is Power
Commitment to learning, studying, and improving.
Lesson 5: People Over Scheme
Why relationships matter more than systems and X’s & O’s.
Lesson 6: Genuine People Win
Authenticity, trust, and leadership.
Lesson 7: Take Your Shot
Growth comes from risk and opportunity.
Lesson 8: Create Lasting Change
Building culture and long-term impact.
Lesson 9: Keep It Simple
Clarity beats complexity in coaching and leadership.
Lesson 10: Burnout Will Come
Recognizing, managing, and surviving the grind of coaching.
Each lesson is written to help coaches reflect, evaluate, and grow, both on and off the field.
Who This Book Is For
Football coaches at any level
Head coaches and assistant coaches
Youth, middle school, and high school programs
Coaches focused on leadership and culture
Coaches looking for perspective beyond schemes
This book is ideal for:
✔️ Staff development
✔️ Leadership meetings
✔️ Coach reflection and growth
✔️ Mentorship discussions
✔️ Coaches early in their career
Why Coaches Read This Book
✔️ Encourages personal and professional growth
✔️ Focuses on leadership, not playbooks
✔️ Applies to any sport or coaching role
✔️ Helps coaches maintain perspective and balance
✔️ Reinforces why coaching truly matters
Coaching is about more than wins and losses — it’s about impact.